Wednesday, April 22, 2009

Why 2 themes for the EXPO?

Many people would say, "What themes?", but the Nursery/Landscape EXPO has two themes that carries the show's messages.

The first is the official EXPO theme. This year it is STAND THE TEST OF TIME! That says so many things in the shaky economic times we face. While the show celebrates over 50 years of continued service to the Green Industry, the Green Industry itself is steeped in tradition in Texas and surrounding states. They continue to be leaders in production, retail, landscape, and industry supply. There is a great sense of pride among all who are part of this vaat Green Industry community. They do STAND THE TEST OF TIME, even though years have been added to many faces.

The second theme is really not a show theme as much as it is a party theme. Each year enthusiasm is built around the Welcome Party. Well, a party needs decorations. And decorations need a creative direction - thus the party theme. "TNLA goes ..." is the starting point each year. We have gone to the beach, to the circus, south of the border, and psychedelic. This year we are going to Ancient Rome. So while the decorations will suggest roman culture, togas are not the suggested dress. Many exhibitors use THIS theme to decorate their booth.

Enjoy and reflect on both EXPO themes!

Thursday, April 9, 2009

Watch out for vendor impersonators!

The Nursery/Landscape EXPO enjoys a great following of exhibitors and attendees. Our show continues to be successful, thus an attractive target for vendors who may say they are part of the TNLA show management team but aren't. We have recently had a hotel reservations company calling our exhibitors and asking to assist them with their reservations. This group is not authorized to solicit our valuable exhibitors.

There is also a company that solicits exhibitors to place an ad in their trade show guide. Again, this group is not with show management. HOWEVER, we will have TNLA staff call to give you the opportunity to advertise in the official show program. Should you have any concern about who is legitimate and who is not. Please call 512.280.5182 or e-mail expo@nurserylandscapeexpo.org.

We're LIVE!

Yes, that means you can click on exhibitor registration, attendee registration, hotel accomodations, exhibitor service kit, etc. Check out the Hot Links button on the front page to get to most any where on the site FAST!

We are LIVE! The excitement continues to build.

Monday, April 6, 2009

Keeping Your Attitude Positive!

Below are 5 Keys To Keeping Your Attitude Positive in a Negative Economy excerpted from Jefferson Davis, Trade show Turnaround Artist
1. Take more control over what you allow to enter and occupy your mind.
2. Start each day off on the right foot.
3. Start each interaction off right. Your first words can make a difference.
4. Life & Business are like the changing seasons - you can't change the seasons, but you can change how you respond to the seasons.
5. Participate in a trade show - like the Nursery/Landscape EXPO! - (Snuck one in from show management!)

Friday, April 3, 2009

There's A Lot Of Noise Out There!

Experts say people receive thousands of bits of information per day. How then do we get people to truly process the information we feel is important? Some would say you need to speak louder, make a bigger impression. Others may say a quality product or service should speak for itself. Well, as the Nursery/Landscape EXPO gears up with their marketing messages to exhibitors and attendees, I hope we are speaking loud and clear about what we believe is a great product. If anyone knows someone who should be exhibiting or should attend, let us know. We will do our best to get the message to them, have them process the potential, and respond to the call to action.

Our greatest tool in selling is still the face-to-face contact. EXPO should be the place where people meet!