Unlocking the Secret to Twitter Hashtags

Reading a tweet on twitter can look like a different language one must unlock with a secret code with @ this and # that. The twitter hashtag is not used for a mathematical equation, but does create a way for a tweet to be categorized by key words or topics. Twitter hashtags can also serve as an avenue for companies to identify with their audience and learn more about what their competitors are doing.

Twitter Hashtag Tips:

1.Research the latest trends and read what others have to say by searching for hashtags, click on Discover and enter keywords such as #landscaping or #irrigation.

2. If tweeting don't use more than three hashtags.

3. When at trade show tweet the hashtag for the event to identify your company's presence and experience.
(An example of this could be, Come visit @LandscapeTexas at the TNLA booth #TNLAEXPO2012)

4. Re-tweet a hashtag used in another person's tweet you want to share with your followers.

5. Start a twitter discussion using the hashtag by identifying a keyword for the discussion such as #drought and invite your followers to join you on a specific day and time by typing your discussion hashtag in their tweets.Give it a try, join EXPO @LandscapeTexas for a LIVE twitter chat on Friday's at 2:00 pm CST for EXPO's Hashtag Friday's, Discover #TNLAEXPO2012 and join the conversation. During EXPO's Hash Tag Friday's we will share ideas on marketing your company at EXPO, branding with social networks, new industry trends and more.

EXPO Changes Badge Process

UPDATE TO EXPO’s NEW REGISTRATION PROCESS: EXPO’s Registration is changing to a scan-and-go bar code system. Please note, name badges will be presented onsite and will NOT be mailed this year.

Important Steps to register for the 2012 EXPO’s Scan-and-Go:

1. Register online by visiting here, fax your registration form to (301) 694-5124 or send it via post mail to the following address: Nursery/Landscape EXPO - c/o Experient; P.O. Box 4088; Frederick, MD 21705
2. An email confirmation will be sent immediately after registering online and 5-7 business days after faxing or post mailing your registration. This email confirmation will include a bar code specifically for your name badge. To register additional people, a registration form must be filled out per person.
3. Print your email confirmation including the bar code and remember to bring a copy to EXPO.
4. Once at EXPO, use your printed email confirmation and scan the bar code at an available scan-and-go machine located at the Registration Counter in Hall B at the George R. Brown Convention Center. After your bar code is scanned someone will assist you in printing your name badge. (If you forget your printed email confirmation with bar code there will be kiosks located at the Registration Counter allowing you to search for your name and a badge will be printed upon confirmation of your credentials.)
5. Before you leave the Registration Counter pick up your printed badge and lanyard and you are ready to enter the entrance to the 2012 Nursery/Landscape EXPO.

Enhance Your Business and Improve Your Bottom Line

It’s no secret, surviving in today’s economy is challenging. There is a balancing act to maintaining your company’s brand while generating revenue. Participating in trade shows can help you do both.

Six Ways Trade Shows Enhance Company Brands:

1. Meet up with old friends and make new ones, there is nothing better than face-to-face interaction to build trust and customer loyalty by taking part in a trade show.
2. A company’s exposition presence serves as a reminder of the company’s viability within the market.
3. Trade shows provide the latest trends and technology to help businesses get stocked and up-to-date for the busy seasons ahead.
4. Education Sessions during a trade show allow companies to gain the knowledge base needed and provide the ability to take new found curriculum back to the office in order to stay competitive.
5. Since time is of the essence companies can visit multiple exhibitors and gain business sales leads lasting them throughout the year and all under one roof!
6. Trade shows offer the opportunity for businesses to further brand themselves through sponsorships which allow the company’s logo to have a printed impact on signage for all to see and remember.

Put the above into action and mark your calendar to join the Nursery/Landscape EXPO, August 16-19, 2012 at the George R. Brown Convention Center in Houston, Texas. Come See What You Will Discover!