The hustle and bustle of a trade show can make it challenging to see everything and could cause you to bypass event functions. However, by making trade show events optional you could miss out on some prime social opportunities to take your business to the next level.
Picture if you will, filmmaker Steven Spielberg seated at a White House State Dinner next to producer Jeffrey Katzenberg and music mogul David Geffen. Conversation during this social event lead these gentlemen to follow up thirteen days later to start a movie production studio called DreamWorks.
This is a prime example of opportunities trade shows can offer through conversation at social engagements, events, welcome parties, awards dinners, happy hours and friendly conversation at an education session's breakfast or lunch.
Don't make trade show social events optional. Attend the next trade show social function and introduce your company to potential industry leads and possible business ventures.
To find out more about what social functions you can take part in at EXPO print out the Schedule of Events at www.nurserylandscapeexpo.org.
