Experts say people receive thousands of bits of information per day. How then do we get people to truly process the information we feel is important? Some would say you need to speak louder, make a bigger impression. Others may say a quality product or service should speak for itself. Well, as the Nursery/Landscape EXPO gears up with their marketing messages to exhibitors and attendees, I hope we are speaking loud and clear about what we believe is a great product. If anyone knows someone who should be exhibiting or should attend, let us know. We will do our best to get the message to them, have them process the potential, and respond to the call to action.
Our greatest tool in selling is still the face-to-face contact. EXPO should be the place where people meet!
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