Tip 1 from Tom Shay: Target Your Advertising

Throughout the next few weeks TNLA is going to provide advice from expert Tom Shay's Profit +Plus Solutions for Small Businesses. His experiences as a fourth generation merchant provide him with the knowledge and background to present tried and proven strategies to assist owners managers and staff with the day to day operation of their business.

Better yet, Tom Shay will be the featured speaker at the upcoming 2013 TNLA Business Management Workshop, Jan. 10-11, in San Antonio at the Crowne Plaza San Antonio Riverwalk.

Tip 1 from Tom Shay: Target Your Advertising

• Direct your messaging specifically to existing patrons. 
• Offer patrons a reason to share their contact information so you can mail announcements of new products or discounts. 
• Ask each of the media outlets you are advertising with for the demographics of their target audience. (You may find that they have different audiences on different days or different times of the day.) 
• Develop your advertising needs to specifically speak to those that are most likely to visit your shop.